Take advantage of our Google Analytics Certification Training by Techpratham to become an expert in website performance tracking. Develop your ability to track conversions, analyze data, and make data-driven business decisions.
Level
Advanced
Duration
8 Weeks



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Gaining a thorough understanding of web analytics and performance tracking is the goal of our Google Analytics Certification Training. Google Analytics setup, visitor behavior tracking, traffic source analysis, and conversion measurement will all be covered. Advanced features like goals, funnels, events, and custom reports are covered in the course. For business professionals, analysts, and marketers looking to extract useful insights from data, this program is perfect.
Working professional who is carrying more then 10 years of industry experience.
Access to updated presentation decks shared during live training sessions.
E-book provided by TechPratham. All rights reserved.
Module-wise assignments and MCQs provided for practice.
Daily Session would be recorded and shared to the candidate.
Live projects will be provided for hands-on practice.
Expert-guided resume building with industry-focused content support.
Comprehensive interview preparation with real-time scenario practice.
Introduction to Google Analytics
Understand the basics and importance of analytics in digital marketing.
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Website Traffic & Audience Analysis Project
In this project, you will use Google Analytics to examine a website's user demographics, traffic sources, and behavior patterns. You'll monitor user engagement, top-performing pages, and bounce rate problems. Through this project, you will gain hands-on experience analyzing audience data and improving website performance to increase user retention.
Conversion Tracking & Goal Setup Project
Configure a sample business website's goals, funnels, and event tracking in Google Analytics. Monitor conversions, such as downloads, purchases, or form submissions, and create reports to gauge the effectiveness of your campaigns. This project teaches students how to properly optimize conversion rates and calculate return on investment.
Google Ads & Campaign Performance Analysis Project
Analyze the effectiveness of paid campaigns by integrating Google Ads with Google Analytics. Monitor ad campaign impressions, cost-per-conversion, CTR, and ROI. The project's main objectives are campaign optimization, data-driven decision-making, and leveraging analytics insights to increase the efficacy of advertising.

What is Google Analytics Certification Training?

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