Microsoft Customer Data Platform Specialty helps you unify customer data, build 360° customer profiles, and enable personalized marketing. Learn CDP integration, data insights, segmentation, and customer analytics.
Level
Intermediate
Duration
8 Weeks
Placement Client
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About Microsoft Customer Data Platform Specialty
Microsoft Customer Data Platform Specialty is a certification designed for professionals who want to manage and unify customer data across multiple sources to create a 360-degree customer view. This course focuses on customer data platform (CDP) training, including data integration, customer data unification, segmentation, and real-time customer insights. You will learn how to use Microsoft tools to collect, analyze, and activate customer data for personalized marketing and improved business decisions.
As part of advanced customer analytics and data management training, this program covers data ingestion, identity resolution, audience segmentation, and integration with marketing and CRM systems. You will gain hands-on experience in building customer profiles, improving engagement strategies, and leveraging data-driven insights.
This course is ideal for professionals across India, especially in major IT hubs like Hyderabad, Bangalore, Chennai, Noida, and Pune, where demand for CDP and customer analytics experts is rapidly increasing. With real-time projects and expert guidance, this certification prepares you for roles in customer data management, marketing analytics, and business intelligence.
Training Plan
About trainer
Working professional who is carrying more then 10 years of industry experience.
Decks & Updated Content
Access to updated presentation decks shared during live training sessions.
e-Book
E-book provided by TechPratham. All rights reserved.
Assignments & MCQs
Module-wise assignments and MCQs provided for practice.
Video Recording
Daily Session would be recorded and shared to the candidate.
Projects
Live projects will be provided for hands-on practice.
Resume Building
Expert-guided resume building with industry-focused content support.
Interview Preparation
Comprehensive interview preparation with real-time scenario practice.
Microsoft Customer Data Platform Specialty Course Curriculum
Design Customer Data Platform Solutions
Discover how to use Dynamics 365 Customer Insights to create end-to-end Customer Data Platform (CDP) architectures. To establish a cohesive customer view, you will specify data strategies, governance, and integration techniques.
Data Ingestion & Connections
Learn how to connect and ingest customer data from multiple sources.
Data Unification & Identity Resolution
Unify customer profiles using AI-based matching and merging.
Customer Profiles & Enrichment
Create rich customer profiles with insights and enrichment tools.
Measures & Segmentation
Build customer measures and dynamic segments for targeting.
Predictions & AI Models
Leverage AI-driven insights to predict customer behaviors.
Microsoft Dynamics Courses
No related courses found
Additional Program Highlights
Upcoming Batches
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Who Should Take Microsoft Customer Data Platform Specialty
IT Professionals
Non-IT Career Switchers
Fresh Graduates
Working Professionals
Ops/Administrators/HR
Developers
BA/QA Engineers
Cloud / Infra
IT Professionals
Non-IT Career Switchers
Fresh Graduates
Job Roles For Microsoft Customer Data Platform Specialty
Key Projects
Microsoft Customer Data Platform Specialty
Infosys – Customer Data Unification
Scenario: Infosys integrates customer data from CRM, ERP, and web sources using Customer Insights to create a unified profile for better analytics and personalized engagement.
Live Work:
- Import data from multiple sources
- Create unified customer profiles
- Build segmentation rules
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Wipro – Customer Segmentation Setup
Scenario: Wipro uses Customer Data Platform to segment customers based on behavior, demographics, and transactions to improve targeted marketing campaigns.
Live Work:
- Define segmentation rules
- Analyze customer behavior data
- Create targeted audiences
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HCLTech – Customer Insights Dashboard
Scenario: HCLTech builds dashboards using Customer Insights to analyze customer trends, purchase patterns, and engagement metrics for business decision-making.
Live Work:
- Connect data sources
- Build analytics dashboards
- Track customer KPIs
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TCS – Personalized Customer Journey
Scenario: TCS designs personalized customer journeys using unified data to improve engagement, retention, and customer experience across digital channels.
Live Work:
- Map customer journey stages
- Configure personalization rules
- Automate engagement workflows
Placement Process
Live Class with Industry Use Cases
- Interactive learning
- Real-world examples
- Expert guidance
- Doubt resolution
Daily Assignment & Weekly Assessments
- Hands-on practice
- Concept reinforcement
- Weekly evaluation
- Timely feedback
Project Testing & Deployment
- Project development
- Testing practice
- Deployment exposure
- Portfolio creation
Interview Preparation (Mock, PD, Alumni Session)
- Mock interviews
- Personal development
- Alumni guidance
- Confidence building
Resume Building
- Resume crafting
- Industry-focused format
- Skills highlighting
- Professional presentation
Placement
- Job assistance
- Interview support
- Career guidance
- Opportunity access
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Commitment
- Ensuring quality training every day
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- Meeting learning goals with confidence
Accomplishment
- Students achieving industry-ready expertise
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Beyond Courses:
Additional Support We Provide
24/7 Support
LinkedIn Profile
Resume Writing
Alumni Sessions
Interview Preparation
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What Makes TechPratham Training Different?
What is the Microsoft Certified: Customer Data Platform Specialty certification?
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