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CoursesMicrosoft Dynamics
Microsoft Customer Data Platform Specialty
Microsoft Dynamics

Microsoft Customer Data Platform Specialty

Microsoft Customer Data Platform Specialty helps you unify customer data, build 360° customer profiles, and enable personalized marketing. Learn CDP integration, data insights, segmentation, and customer analytics.

5/5(4,890 Reviews)

Level

Intermediate

Duration

8 Weeks

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About Microsoft Customer Data Platform Specialty

Microsoft Customer Data Platform Specialty is a certification designed for professionals who want to manage and unify customer data across multiple sources to create a 360-degree customer view. This course focuses on customer data platform (CDP) training, including data integration, customer data unification, segmentation, and real-time customer insights. You will learn how to use Microsoft tools to collect, analyze, and activate customer data for personalized marketing and improved business decisions.

As part of advanced customer analytics and data management training, this program covers data ingestion, identity resolution, audience segmentation, and integration with marketing and CRM systems. You will gain hands-on experience in building customer profiles, improving engagement strategies, and leveraging data-driven insights.

This course is ideal for professionals across India, especially in major IT hubs like Hyderabad, Bangalore, Chennai, Noida, and Pune, where demand for CDP and customer analytics experts is rapidly increasing. With real-time projects and expert guidance, this certification prepares you for roles in customer data management, marketing analytics, and business intelligence.

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Training Plan

01
About trainer

About trainer

Working professional who is carrying more then 10 years of industry experience.

02
Decks & Updated Content

Decks & Updated Content

Access to updated presentation decks shared during live training sessions.

03
e-Book

e-Book

E-book provided by TechPratham. All rights reserved.

04
Assignments & MCQs

Assignments & MCQs

Module-wise assignments and MCQs provided for practice.

05
Video Recording

Video Recording

Daily Session would be recorded and shared to the candidate.

06
Projects

Projects

Live projects will be provided for hands-on practice.

07
Resume Building

Resume Building

Expert-guided resume building with industry-focused content support.

08
Interview Preparation

Interview Preparation

Comprehensive interview preparation with real-time scenario practice.

Microsoft Customer Data Platform Specialty Course Curriculum

Design Customer Data Platform Solutions

Discover how to use Dynamics 365 Customer Insights to create end-to-end Customer Data Platform (CDP) architectures. To establish a cohesive customer view, you will specify data strategies, governance, and integration techniques.

Design Customer Data Platform Solutions (25–30%)
Understand Business Needs and Strategy
Plan Data Architecture
Plan Data Architecture
Plan Integration Scenarios

Data Ingestion & Connections

Learn how to connect and ingest customer data from multiple sources.

Data sources
Connectors
Data refresh
Integration setup

Data Unification & Identity Resolution

Unify customer profiles using AI-based matching and merging.

Data mapping
Matching rules
Merge strategies
Identity resolution

Customer Profiles & Enrichment

Create rich customer profiles with insights and enrichment tools.

Unified profiles
Demographic enrichment
Transaction history
Interaction data

Measures & Segmentation

Build customer measures and dynamic segments for targeting.

Measures setup
KPIs definition
Dynamic segmentation
Segment export

Predictions & AI Models

Leverage AI-driven insights to predict customer behaviors.

AI models
Churn prediction
Product recommendations
Custom models

Microsoft Dynamics Courses

No related courses found

Additional Program Highlights

Learning Materials

Comprehensive study materials and resources

HD
Resume Writing

Professional resume building session

HD
Interview Preparation

Master your interview skills

HD
Live Project Demo

Real-world project demonstrations

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Upcoming Batches

Can't find a batch you were looking for?

Who Should Take Microsoft Customer Data Platform Specialty

IT Professionals

Non-IT Career Switchers

Fresh Graduates

Job Roles For Microsoft Customer Data Platform Specialty

Key Projects

Microsoft Customer Data Platform Specialty

Infosys

InfosysCustomer Data Unification


Scenario: Infosys integrates customer data from CRM, ERP, and web sources using Customer Insights to create a unified profile for better analytics and personalized engagement.

Live Work:

  • Import data from multiple sources
  • Create unified customer profiles
  • Build segmentation rules
Outcome: Create 360° customer view
Wipro

WiproCustomer Segmentation Setup


Scenario: Wipro uses Customer Data Platform to segment customers based on behavior, demographics, and transactions to improve targeted marketing campaigns.

Live Work:

  • Define segmentation rules
  • Analyze customer behavior data
  • Create targeted audiences
Outcome: Improve targeted marketing
HCLTech

HCLTechCustomer Insights Dashboard


Scenario: HCLTech builds dashboards using Customer Insights to analyze customer trends, purchase patterns, and engagement metrics for business decision-making.

Live Work:

  • Connect data sources
  • Build analytics dashboards
  • Track customer KPIs
Outcome: Generate actionable insights
TCS

TCSPersonalized Customer Journey


Scenario: TCS designs personalized customer journeys using unified data to improve engagement, retention, and customer experience across digital channels.

Live Work:

  • Map customer journey stages
  • Configure personalization rules
  • Automate engagement workflows
Outcome: Enhance customer experience
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Our Success Mantra

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Commitment

  • Ensuring quality training every day

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Fulfillment

  • Meeting learning goals with confidence

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Accomplishment

  • Students achieving industry-ready expertise

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Beyond Courses:

Additional Support We Provide

24/7 Support

LinkedIn Profile

Resume Writing

Alumni Sessions

Interview Preparation

Live Projects

What is the Microsoft Certified: Customer Data Platform Specialty certification?

How does Microsoft Customer Data Platform (Customer Insights) unify customer data from multiple sources?

Microsoft Customer Data Platform Specialty (Customer Insights – Data)

Exam Overview

Duration: 100–120 minutes

Format: 40–60 multiple-choice, scenario-based, and case study questions

Passing Score: Microsoft exams are scored from 100–1000, and candidates typically need 700 or above to pass

This certification validates skills in customer data integration, segmentation, data unification, analytics, and Dynamics 365 Customer Insights configuration.

Online vs. Offline Testing

You can take the exam through Pearson VUE:

Online:

Take the exam from home using OnVUE proctoring with webcam and microphone monitoring

Offline:

Appear at an authorized Pearson VUE testing center

Cost of the Exam

Standard Exam Fee: $165 USD (approx. ₹13,000–₹15,000 in India)

Retake Fee: Same as the standard exam fee

Prerequisite Cost (Important)

There is no mandatory prerequisite, but it is recommended to have:

Many candidates also benefit from learning Power Platform and data-related tools.

How to Book the Exam

Complete Training: Learn via Microsoft Learn or training institute

Purchase the Exam: Pay through Microsoft certification portal

Schedule via Pearson VUE: Select the exam and schedule

Select Format & Time: Choose online or test center and confirm booking

Attempts and Retake Policy

Total Allowed Attempts: 5 attempts per year

Retake Costs: Same as exam fee

Waiting Periods:

1st Retake: 24 hours after first failed attempt

2nd Retake: 14 days after second failed attempt

Further Retakes: 14 days each

If you fail 5 times, you must wait 12 months before reattempting

Certification Path (Career Insight)

This certification is ideal for roles such as:

  • Customer Data Analyst
  • CRM Data Specialist
  • Customer Insights Consultant
  • Marketing Data Analyst

Why This Certification Matters

This certification proves your ability to unify customer data, create insights, and enable personalized customer experiences using Dynamics 365 Customer Insights. It is highly valuable for data-driven organizations focusing on customer engagement.

Industry-Recognized Certification

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