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CoursesMicrosoft Dynamics
Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220
Microsoft Dynamics
Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220

Learn Microsoft Dynamics 365 Marketing Functional Consultant Associate (MB-220) and master customer journeys, marketing automation, lead management, and campaign optimization to become a job-ready Dynamics 365 Marketing Consultant.

5/5(4,890 Reviews)

Level

Advanced

Duration

8 Weeks

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About Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220

Microsoft Dynamics 365 Marketing Functional Consultant Associate (MB-220) training helps professionals develop expertise in Dynamics 365 Marketing, customer journey orchestration, lead management, campaign automation, and marketing analytics. The course focuses on real-time marketing scenarios, segmentation, email marketing automation, and customer engagement strategies used by modern businesses. Through practical sessions and hands-on projects, learners gain experience in configuring marketing modules and optimizing digital campaigns. Professionals across India, especially from major IT hubs like Hyderabad (HITECH City, Gachibowli) and Noida (Sector 62), can benefit from this industry-focused training. The program prepares candidates for the MB-220 certification and equips them with job-ready skills for roles such as Dynamics 365 Marketing Functional Consultant and CRM Marketing Specialist in leading organizations. 

Training Plan

01

About trainer

Working professional who is carrying more then 10 years of industry experience.

02

Decks & Updated Content

Access to updated presentation decks shared during live training sessions.

03

e-Book

E-book provided by TechPratham. All rights reserved.

04

Assignments & MCQs

Module-wise assignments and MCQs provided for practice.

05

Video Recording

Daily Session would be recorded and shared to the candidate.

06

Projects

Live projects will be provided for hands-on practice.

07

Resume Building

Expert-guided resume building with industry-focused content support.

08

Interview Preparation

Comprehensive interview preparation with real-time scenario practice.

Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220 Course Curriculum

Introduction to Dynamics 365 Marketing

Understand the core features and role of Dynamics 365 in marketing automation.

Marketing overview
Licensing & setup
Marketing applications
Integration with Dynamics 365 Sales

Marketing Setup & Configuration

Configure foundational settings for campaigns and customer engagement.

Marketing settings
Default records
Marketing forms
Subscription centers

Segments & Customer Journeys

Build customer segments and design journeys to drive engagement.

Static & dynamic segments
Journey creation
Triggers & conditions
Real-time journeys

Emails & Marketing Content

Design and manage personalized content for campaigns.

Email templates
Marketing forms
Landing pages
Content blocks

Event Management

Plan, execute, and track marketing events within Dynamics 365.

Event setup
Session management
Event registration
Event portals

Lead Management & Scoring Models

Capture, nurture, and qualify leads for sales handoff.

Lead capture
Lead nurturing
Scoring models
Integration with Sales

Microsoft Dynamics Courses

No related courses found

Additional Program Highlights

Learning Materials
Resume Writing
Interview Preparation
Interview Preparation

Upcoming Batches

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Who Should Take Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220

IT Professionals

Non-IT Career Switchers

Fresh Graduates

Job Roles For Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220

D365 Marketing Consultant

Marketing Functional Consultant

Dynamics Marketing Consultant

Key Projects

Microsoft Dynamics 365 Marketing Functional Consultant Associate MB-220

Aditya Birla Fashion & Retail

Aditya Birla Fashion & RetailRetail Campaign Studio


Scenario: Implemented D365 Marketing to automate customer journeys, segment retail audiences, manage event promotions and track campaign performance nationwide

Live Work:

  • Designed multi stage customer journeys
  • Configured dynamic audience segments
  • Tracked campaign performance KPIs
Outcome: Improved customer engagement rates
Saint-Gobain

Saint-GobainIndustrial Demand Engine


Scenario: Deployed D365 Marketing to manage B2B lead nurturing, webinar campaigns, distributor engagement and marketing analytics dashboards

Live Work:

  • Configured B2B lead scoring model
  • Managed webinar event campaigns
  • Built marketing analytics reports
Outcome: Increased qualified lead pipeline
Metro Bank

Metro BankDigital Outreach Platform


Scenario: Configured D365 Marketing for personalized email outreach, customer consent tracking, financial product campaigns and response analytics

Live Work:

  • Created personalized email templates
  • Configured consent management
  • Monitored response analytics data
Outcome: Boosted campaign response rates
Infosys

InfosysEnterprise Engagement Hub


Scenario: Led D365 Marketing rollout covering account based marketing, social integrations, automated follow ups and real time campaign insights

Live Work:

  • Implemented account based marketing
  • Integrated social media channels
  • Automated follow up workflows
Outcome: Enhanced brand engagement reach

Placement Process

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Our Success Mantra

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Commitment

  • Ensuring quality training every day

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Fulfillment

  • Meeting learning goals with confidence

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Accomplishment

  • Students achieving industry-ready expertise

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Beyond Courses:

Additional Support We Provide

24/7 Support

LinkedIn Profile

Resume Writing

Alumni Sessions

Interview Preparation

Live Projects

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Industry-Recognized Certification

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