.png){kind=logo}
Dynamics 365 Marketing Functional Consultant Associate course is designed for professionals who want to build expertise in Microsoft Dynamics 365 Marketing and develop the skills required to work as a functional consultant. The training focuses on understanding marketing processes, configuring Dynamics 365 solutions, managing customer engagement, and using data-driven strategies to improve marketing performance.
Throughout the course, learners gain practical knowledge of customer journeys, lead management, segmentation, event management, email marketing, forms, marketing automation, and campaign management.
The curriculum helps participants understand how to translate business requirements into effective Dynamics 365 Marketing solutions while following industry best practices. The course covers the complete marketing lifecycle, including creating and managing marketing campaigns, target segments, customer journeys, lead nurturing workflows, email campaigns, and marketing activities. Participants also learn how to configure marketing features, manage customer data, track engagement, and analyze campaign performance. A strong emphasis is placed on hands-on learning and real-world business scenarios. Learners work with practical examples and implementation-based exercises to understand how Dynamics 365 Marketing can be used to automate repetitive marketing processes, personalize customer interactions, and improve lead conversion.
