Oracle Customer Relationship Management (CRM) is a cloud-based solution that helps businesses manage customer interactions, sales, marketing, and service processes to improve customer satisfaction and drive revenue growth.
Level
Intermediate
Duration
8 Weeks



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Oracle Customer Relationship Management (CRM) is a comprehensive cloud platform designed to streamline and enhance how organizations engage with their customers across sales, marketing, and customer service functions. It provides tools for managing leads, opportunities, customer data, and campaign management, enabling businesses to deliver personalized experiences and build long-term relationships. With integrated analytics and automation features, Oracle CRM helps teams track customer journeys, forecast sales, and optimize marketing efforts. The solution supports omnichannel customer engagement, including social media, email, and mobile, ensuring consistent communication across touchpoints. Its seamless integration with other Oracle Cloud applications like ERP and HCM facilitates end-to-end business processes. Oracle CRM is widely used by businesses of all sizes to improve customer retention, increase sales efficiency, and boost overall customer lifetime value.
Working professional who is carrying more then 10 years of industry experience.
Access to updated presentation decks shared during live training sessions.
E-book provided by TechPratham. All rights reserved.
Module-wise assignments and MCQs provided for practice.
Daily Session would be recorded and shared to the candidate.
Live projects will be provided for hands-on practice.
Expert-guided resume building with industry-focused content support.
Comprehensive interview preparation with real-time scenario practice.
Lead and Opportunity Management
Manage sales leads, track opportunities through stages, and improve conversion rates.
Introduction to Oracle CRM
Learn the fundamentals of Oracle CRM, its architecture, and how it supports customer lifecycle management. Explore core modules, integration, and user roles.
Sales Cloud
Streamline the sales process with lead, opportunity, and account management. Improve sales forecasting, pipeline visibility, and team collaboration.
Marketing Cloud
Automate marketing campaigns, manage customer journeys, and analyze marketing ROI. Enable personalized communication with data-driven insights.
Service Cloud
Deliver superior customer support with case management, knowledge bases, and service request tracking. Enhance service delivery and customer satisfaction.
Partner Relationship Management (PRM)
Manage channel partners, track partner performance, and collaborate effectively. Improve partner engagement and revenue contribution.
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