Oracle
Oracle Customer Relationship Management (CRM)
Oracle Customer Relationship Management (CRM) is a cloud-based solution that helps businesses manage customer interactions, sales, marketing, and service processes to improve customer satisfaction and drive revenue growth.
5/5(4,890 Reviews)
Level
Intermediate
Duration
8 Weeks
What is Oracle Customer Relationship Management (CRM)?
Oracle Customer Relationship Management (CRM) is a comprehensive cloud platform designed to streamline and enhance how organizations engage with their customers across sales, marketing, and customer service functions. It provides tools for managing leads, opportunities, customer data, and campaign management, enabling businesses to deliver personalized experiences and build long-term relationships. With integrated analytics and automation features, Oracle CRM helps teams track customer journeys, forecast sales, and optimize marketing efforts. The solution supports omnichannel customer engagement, including social media, email, and mobile, ensuring consistent communication across touchpoints. Its seamless integration with other Oracle Cloud applications like ERP and HCM facilitates end-to-end business processes. Oracle CRM is widely used by businesses of all sizes to improve customer retention, increase sales efficiency, and boost overall customer lifetime value.
Training Plan
About trainer
Working professional who is carrying more then 10 years of industry experience.
Decks
The candidate will get access to the presentation taken-up during the session.
Notes
Consolidated notes in word document.
Assignments
Assignments for every module will be covered.
MCQs
MCQs for every module covered in the session would be provided.
Video Recording
Daily Session would be recorded and shared to the candidate.
Dumps for Certification
We will provide dumps for the certification exam, which will help you to prepare for the exam.
Updated Content
We provide Generative AI Driven content By experts.
Projects
3 Live Projects will be provided for practice.
Oracle Customer Relationship Management (CRM) Course Curriculum
.
Lead and Opportunity Management
Section 1
Manage sales leads, track opportunities through stages, and improve conversion rates.
Lead Capture and Qualification
Lead Assignment and Routing
Lead Nurturing and Follow-up
Opportunity Creation and Management
Sales Forecasting
Pipeline Analysis and Reporting
Collaboration and Communication
.
Introduction to Oracle CRM
Section 2
Learn the fundamentals of Oracle CRM, its architecture, and how it supports customer lifecycle management. Explore core modules, integration, and user roles.
CRM Overview
Architecture & Navigation
Roles & Security
CRM Integration
.
Sales Cloud
Section 3
Streamline the sales process with lead, opportunity, and account management. Improve sales forecasting, pipeline visibility, and team collaboration.
Lead Management
Opportunity Tracking
Account & Contact Management
Sales Forecasting
.
Marketing Cloud
Section 4
Automate marketing campaigns, manage customer journeys, and analyze marketing ROI. Enable personalized communication with data-driven insights.
Campaign Management
Customer Segmentation
Journey Builder
Marketing Analytics
.
Service Cloud
Section 5
Deliver superior customer support with case management, knowledge bases, and service request tracking. Enhance service delivery and customer satisfaction.
Case Management
Service Requests
Knowledge Base
SLA Tracking
.
Partner Relationship Management (PRM)
Section 6
Manage channel partners, track partner performance, and collaborate effectively. Improve partner engagement and revenue contribution.
Partner Onboarding
Opportunity Collaboration
Partner Performance
Incentive Programs
.
Social CRM
Section 7
Leverage social channels to engage with customers and track brand reputation. Integrate social data with CRM for holistic customer views.
Social Listening
Social Engagement
Sentiment Analysis
Social Campaigns
.
Customer Data Management (CDM)
Section 8
Ensure clean, consistent, and reliable customer data across CRM. Improve customer profiling and master data management.
Data Cleansing
Customer Profiles
Duplicate Prevention
Master Data Management
.
Analytics & Reporting
Section 9
Use prebuilt dashboards and reports to measure sales, marketing, and service performance. Support decision-making with actionable insights.
Sales Dashboards
Marketing Reports
Service KPIs
Predictive Analytics
.
Integration with ERP & HCM
Section 10
Integrate CRM with ERP, HCM, and other enterprise applications. Enable seamless data flow for finance, HR, and supply chain alignment.
ERP Integration
HCM Integration
Middleware Tools
Data Synchronization
Key Projects
Oracle Customer Relationship Management (CRM)
End-to-End Sales Automation Implementation
This project involves deploying Oracle CRM to automate the entire sales process for a mid-sized company. It includes lead capture from multiple channels (website, social media, events), automatic lead qualification and assignment, opportunity management through defined sales stages, and forecasting. Sales teams use mobile-enabled CRM for on-the-go updates.
Customer Service and Support Optimization
Implement Oracle CRM’s customer service module to enhance support operations for a telecommunications company. The project focuses on setting up case management workflows, service level agreements (SLAs), and a knowledge base for self-service support. Automated routing assigns cases to the right agents based on expertise and workload. Real-time dashboards monitor case status, customer satisfaction, and agent performance. Integration with omni-channel communication channels (phone, chat, email) ensures consistent support. This leads to faster resolution times and higher customer satisfaction scores.
Marketing Campaign Management and Analytics
Deploy Oracle CRM’s marketing cloud to streamline campaign planning, execution, and analysis for a retail brand. The project involves segmenting customers based on demographics and purchase history, designing multi-channel campaigns, and automating campaign workflows. Oracle CRM’s analytics tools provide insights on campaign performance, ROI, and customer engagement metrics. Integration with sales data enables tracking of campaign impact on pipeline and revenue. The project enables data-driven marketing decisions and improves customer targeting effectiveness.
Oracle Customer Relationship Management (CRM) – Associate Training Program
Category
Associate
Exam Name:
Oracle Customer Relationship Management (CRM) – Associate
Exam Code:
N.A.
Exam Duration:
N.A.
Exam Format:
N.A.
Passing Score:
N.A.
Our Testimonials
Frequently Asked Questions (FAQs)
What is Oracle Customer Relationship Management (CRM)?
Oracle CRM is a cloud-based platform that helps businesses manage customer interactions, sales, marketing, and service processes to improve customer relationships and boost revenue.
Why is Oracle CRM important for businesses?
It enables organizations to improve customer satisfaction, lead conversion, and sales growth with centralized data. CRM enhances collaboration across teams. TechPratham ensures learners understand how Oracle CRM transforms customer experiences with real-world examples.
Who should learn Oracle CRM?
Sales executives, marketing professionals, customer service managers, ERP consultants, and freshers aspiring for CRM careers can learn this tool. No advanced technical skills are required. TechPratham structures the training to suit both beginners and professionals.
What modules are included in Oracle CRM training?
Key modules include Sales Cloud, Marketing Cloud, Service Cloud, Partner Relationship Management, and Social CRM. Each module covers a specific business area. TechPratham delivers in-depth training on all modules with hands-on case studies.
How does Oracle CRM integrate with other systems?
Oracle CRM integrates with ERP, HCM, and SCM applications to provide a complete view of customer data. This helps improve business decisions and operational efficiency. TechPratham trains learners on cross-functional integrations with live scenarios.
How long does it take to learn Oracle CRM?
Typically, it takes 6–10 weeks to complete structured training with practice. Advanced features may take longer to master. TechPratham offers flexible schedules and guided mentorship for smooth learning.
What kind of projects will I work on during the training?
Projects include lead management, campaign automation, customer support workflows, and sales forecasting. These reflect real-world customer engagement processes. TechPratham ensures learners build strong portfolios through hands-on projects.
What career roles are available after Oracle CRM training?
Roles include CRM Consultant, Business Analyst, Sales Operations Specialist, and Customer Success Manager. These roles are in demand across multiple industries. TechPratham supports learners with placement assistance and certification guidance.
What is the salary scope for Oracle CRM professionals?
Freshers can earn ₹5–9 LPA, while experienced professionals earn ₹15–25+ LPA depending on expertise and region. Global salaries are higher for CRM consultants. TechPratham prepares learners to achieve strong salary growth with industry-oriented training.
Why choose TechPratham for Oracle CRM Training?
TechPratham provides expert trainers, live classes, industry projects, certification prep, and career mentoring. Their approach ensures learners gain practical CRM skills to become job-ready. With TechPratham, students achieve both knowledge and career success.
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