Use Salesforce Journey Builder and Automation Studio to plan and carry out a customer journey that will automate how you interact with customers. Setting up welcome emails, SMS alerts, and personalized follow-ups based on what customers do is part of the project. You will also add rules for segmentation to make sure that communication is targeted. This project gives you hands-on experience with automation workflows, triggers, and managing the customer lifecycle.

In Email Studio and Content Builder, you can make a personalized email campaign by dividing customers into groups based on how they buy things and what they like. The project involves making templates that can be used again, using AMPscript to personalize things dynamically, and keeping track of open rates, click-through rates, and conversions. This project will help you get better at personalizing emails, dividing your audience into groups, and analyzing performance.

Connect Salesforce CRM to Marketing Cloud Connect to keep customer data in sync and run campaigns based on what you learn from CRM. To make sure that marketing and sales work together, you will set up data extensions, contact builder attributes, and synchronized data sources. This project will help you learn how to integrate CRM systems, move data between different platforms, and run campaigns in real time to get better ROI.