Salesforce Pardot is a tool for automating B2B marketing that helps you get leads, keep prospects interested, and make sure that sales and marketing are on the same page. It gives marketers the tools they need to run email campaigns, score leads, and analyze data based on return on investment (ROI).
Level
Advanced
Duration
8 weeks



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Salesforce Pardot lets businesses automate their marketing processes and nurture leads with personalized campaigns. It works perfectly with Salesforce CRM, bringing sales and marketing together to get more leads to convert. Pardot improves B2B engagement with features like lead scoring, email automation, landing pages, and analytics. Pardot helps businesses make their marketing more effective, improve the customer journey, and accurately measure ROI.
Working professional who is carrying more then 10 years of industry experience.
Access to updated presentation decks shared during live training sessions.
E-book provided by TechPratham. All rights reserved.
Module-wise assignments and MCQs provided for practice.
Daily Session would be recorded and shared to the candidate.
Live projects will be provided for hands-on practice.
Expert-guided resume building with industry-focused content support.
Comprehensive interview preparation with real-time scenario practice.
Introduction to Pardot
Overview of Pardot and its role in B2B marketing
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Lead Nurturing Campaign with Engagement Studio
Use Engagement Studio in Pardot to set up an automated campaign to warm up cold leads. Set up rules for scoring and grading, send emails to specific people, and keep track of conversions over time.
B2B Landing Page and Form Setup
Make a Pardot landing page with a form handler that collects information about leads. To get more people to buy, use progressive profiling, custom fields, and CTA tracking.
Marketing ROI Dashboard
Make a dashboard that connects Pardot and Salesforce and shows the sources of leads, the return on investment (ROI) of campaigns, and the contribution of the pipeline. Set up automatic reports for sales and marketing teams to keep an eye on how well they are doing.

How does Salesforce Pardot differ from Salesforce Marketing Cloud?

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